Total Event Production provided scenic design, staging and show production for the Annual Meeting of a global construction company in Atlanta. We worked closely with our client to design and implement a two day conference with a fresh, contemporary look and feel.
In custom designing their set piece, the objective for both our company and the client was to create something with great visual appeal that would serve a function in both delivering information and allowing for shifts in light and atmosphere for the varying speakers throughout the program. The Wave Wall provided those qualities while presenting numerous applications for future events.
The Wave Wall is specifically designed to receive light and color from different angles, creating a textured and varied surface depending on color and angle of light, as well as negative space within the wall itself. It can be illuminated with LEDs, intelligent lighting, video projection or conventional theatrical lighting depending on the needs of the event. The wall is composed of alternating individual elliptical shaped panels suspended in an aluminum frame. The panels may be branded for a specific program using one or a series of several shapes for the company's logo or program design.
For the meeting this set was originally designed for, a single screen was designed into the middle of the wall. For subsequent uses, additional screens flanked the set, allowing projection of additional content along with the center screen. For example, the screens on the side may have IMAG of presenters, while the middle screen presents PowerPoint. In other configurations, multiple walls of panels can be constructed.
There were several speakers throughout the two day program for which the Wave Wall was originally designed. By shifting the lighting and dynamic visual content, each was given a particular visual theme, which engaged the audience and maintained a stimulating program.
To complement the set, a companion podium was designed, which can also be illuminated used to brand a particular program or event.
The greatest challenges in designing this set were the restrictions presented by the meeting space. A projection screen exists in the center of the stage and the Wave Wall had to be designed precisely to incorporate this screen into the set. The set is constructed on-site allowing for slight modifications, but all factors of its location needed be taken into consideration in the initial design, while maintaining a flexible system for future configurations.
The Wave Wall has a great impact because it is so visually dynamic. Attendees to events are continually coming up onto stage to see how it is constructed, as the visual effect created is so unique from the audience's perspective. In addition to its original purpose, the set has been used for subsequent events and in varying configurations. It is a unique set, created by our in-house team who vigilantly approached the design of it from many angles, including functionality, visual appeal and logistics of installation and strike.
